An update to my previous post – I essentially broke even on my experiment. I spent a grand total of £9.92 on Adwords and generated revenue of £9.82 from one direct sale in the niche. This does not include the 0.87 pence revenue from another click, so I guess I made a profit.
Of course, this does not include the 9 other clicks performed by visitors, so there may be some additional revenue there in the next 30 days, depending on whether those people purchase items on Ebay (and no other affiliates plant their cookie). In addition, it does not include the £5 fee which I paid to Google to get into Adwords.
My thoughts on the experiment? Not very scientific and it was really to get my feet wet with regards to EPN and PPC, but I would say it was a sucess in that I didn’t technically make a loss and I certainly learnt alot.
Related posts:






[...] Update: results here! [...]
I am just trying out PPC at the moment. Not really making anything from it yet but it is early days.
My click through rate is very low, what was yours?